2022 Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$493K - $945K
Units as of 2022
705 6% over 3 years

Company Overview

About The Vitamin Shoppe

Founded
1977
Parent Company
Franchise Group Inc.
Leadership
Sharone Leite, CEO
Sponsored Content

More from The Vitamin Shoppe

A New Era of Franchising is Here

The Vitamin Shoppe

The Vitamin Shoppe Story

After investing more than 45 years in building the most trusted brand in specialty health and wellness, The Vitamin Shoppe is now franchising with only 234 exclusive territories available. The retailer sits prominently in the $50 billion (and growing!) wellness industry and currently operates more than 680 locations. On average, the top 25% of stores generate $1,959,404 average revenue and $379,671 average contribution per store.*

the-vitamin-shoppe

Claim Your Territory, The Vitamin Shoppe Makes the Rest Easy

Five Distinct Revenue Channels

Make money no matter where your customers shop, including passive revenue via commission from website sales

Support to Scale

Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more

Established Trust Equity

Profit from our decades-long relationship with customers—70% of revenue comes from return shoppers

Innovative Merchandising Strategy

Stay on the forefront of emerging industry trends through The Vitamin Shoppe’s innovative approach to evolving its product assortment

Trained Experts

The Vitamin Shoppe’s fleet of in-store Health Enthusiasts® know customers by name and are trained experts in health and wellness

About The Vitamin Shoppe

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness.

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.

Only 234 territories available. Inquire today to claim yours.

*This information reflects the Average Revenue and Average Contribution for the Top 25% of The Vitamin Shoppe company-owned stores which were open for more than a year as of fiscal year end 2021 and were operating in at least 3,000 sq ft of space. Of these 134 stores, 51 attained or surpassed the Average Revenue and 62 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2022 Franchise Disclosure Document for additional information. A NEW FRANCHISEE'S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2022 The Vitamin Shoppe®. All rights reserved.

Franchising Overview

Franchising Since
2021 (1 years)
# of employees at HQ
6,500
Where seeking

This company is seeking new franchisees worldwide.

This company is seeking new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

# of Units
705 (as of 2022)

Franchisor Information

Corporate Address
300 Harmon Meadow Blvd.
Secaucus, NJ 07094

Information for Franchisees

Here’s what you need to know if you’re interested in opening a The Vitamin Shoppe franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$39,900
Initial Investment
$492,900 - $944,900
Net Worth Requirement
$750,000
Cash Requirement
$200,000
Royalty Fee
5%
Ad Royalty Fee
2%+
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
The Vitamin Shoppe has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
88 hours
Classroom Training
19 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
Yes
# of employees required to run
5
Are exclusive territories available?
No

Want to stay updated on the latest franchise news?

Never miss a beat when you sign up to receive our newsletter.

We care about the protection of your data. Read our Privacy Policy

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

How to Start a Blue Moon Estate Sales Franchise in 2023

Looking for information about how to open a Blue Moon Estate Sales franchise? Here's what you need to know.

Use This Checklist to Avoid Buying a 'Zombie' Franchise

Here are 20 questions that will save you time and money. There are great franchise options out there, but you must do your due diligence.

Alicia Miller

The Hottest Franchise Trends for 2023

Looking for a business to buy in 2023? We predict which franchise categories will thrive, and list top brands available in each.

Thinking of Buying a Franchise? These Four Industries Are Flaming Hot Right Now

Turns out eating breakfast, working out, riding a rollercoaster and getting a job have something in common.

Kim Kavin

Turning a Franchise Business Into a Nonprofit? Here's How It's Done.

Challenge Island recently helped a franchisee in New Mexico transform her location into a nonprofit. Here, she explains why she made the decision, and how it works.

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021